Posted by admin | Posted in Log Cabin Tips & Ideas | Posted on 11-04-2008
Tags: aggregator, ajax, design, homepage, inspiration, logos, portal, web2.0
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RSS Feed - Can it Be Used As a Social Media Tool?
The advent of Web 2, quickly introduced the concept of social marketing, which has changed the way businesses go about driving traffic to their websites and blogs. Linking a website to social media channels such a s LinkedIn, Facebook and Twitter helps marketers get their business categorized correctly by search engines. This results in targeted traffic being driven to the websites.
RSS (Really Simple Syndication) and Social Media
Social media sites such as Facebook, Digg and Twitter rely upon their members who have created RSS feeds so that their visitors can be assured of fresh content.
LinkedIn also has a feature that enables members of a similar interest group to share and critique articles. Further, originators and managers of groups can add an RSS feed or even a URL of a website to share information that is relevant to a particular group.
How to get an RSS feed of a search term on Twitter
Twitter is a great way to keep up with what people are saying about you and your company, but you really don't need to search Twitter over and over again. Visit the Twitter home page and sign into your account. If you want to see all the Tweets for your own name put in your name and hit search. Once Twitter comes up with the search, hit the RSS feed button for the search query on that page. This will take you to a page which has the feed URL. Copy the URL and paste it into Google reader or any other feed reader that you use, and you will have an updated stream about what people are saying about you, your company, your competition or any search term that you like on Twitter
Twitter as an RSS Feed
Twiiter is now increasingly being used in place of RSS aggregators. It is now possible to link your blog to your Twitter account so that readers who read your Tweets can find your website every time you update your blog. For this purpose you would need to set up a free account with a service such as Twitterfeed or Typepad. Using these services will result in tweeting all of updates automatically.
You may also want to exercise the option of Tweeting only certain posts, in which case the manual option will be preferred. For instance you may decide to tweet posts that you have originated and not comments on your original posts. In this case you can log in to your Twitter account and write a tweet with your permanent link which will be shortened automatically by Twitter.
Using RSS to For Added Business Exposure
RSS technology can easily be harnessed to increase the exposure of a business on the internet. The advantage of RSS is that it is easy to syndicate all type of information, not just those from blogs. For instance you can have an RSS feed from discussion forums, newsletters, product reviews or just updates for prospects all over the world to look at.
Blogging however is one of the best ways to use RSS as a traffic generation tool. Blogs such as WordPress are simple to install on your website and the quickest way to publishing RSS feeds. Blogs can be categorised by date and topic. There are several RSS directories that can be used to promote blogs, one great reason why it is important to set up an RSS feed.
RSS is an amazing free tool that can be used in conjunction with social media to generate traffic and target prospects that would have otherwise not have heard of your business. Many webmasters now find feeds they are interested in using software programs and post the content on their websites or blogs to keep the sites updated with a view to attract visits from search engines spiders helping to position you as an expert in your niche.
Logan Nathan is an Internet Marketing Professional and specialises in Social Media Management (SMM), Search Engine Optimisation (SEO), and Search Engine Marketing (SEM)
Logan Nathan's company ICT Internet Presence (ICTIP) (http://ictip.com.au) has won the 'Hills Excellence in B
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Logan Custom Log Home
What Mystery Shopping does
Companies now realise the value of their customers, not just their immediate transaction value, but over their lifetime - and this approach starts with the initial transaction. It's widely recognised that it is far cheaper to retain an existing customer than to attract a new one.
Mystery customer evaluations provide objective data about sales and service execution across a broad range of locations. It allows employees, managers and directors to identify specific areas that need improvement.
The delivery of excellent customer service is a vital factor in every company. The most effective way to measure customer sales and service delivery, is through trained Mystery Shoppers.
KPI's.
Mystery Shoppers measure the performance of sales and service employees deliver, against agreed Key Performance Indicators (KPI's). However Mystery Shopping is much more than written based Reports. There are several performance evaluation services that can be undertaken individually, or run in tandem.
Video.
Covert video mystery shopping is a specialist area, it uses 'State of the Art' recording technology to capture employee interactions. Once edited, the recorded footage can then be watched on DVD, most computers, or viewed online with a good internet connection.
Telephone.
Sales and service skills can also be monitored over the phone, in most cases; these calls are now recorded for playback. Calls can also be used to record how employees handle customer complaints.
Internet/Email.
An order or email enquiry is made via the companies' web site. The Mystery Shopper then monitors the speed of the response, and where required, track and log an order all the way through to delivery. The return and refund process can also be evaluated.
Postal (also known as "Dead Letter Box").
The evaluator makes an enquiry via phone or email for information to be posted out to their home. They then track how long it took to be delivered, and what the quality of the order was like on delivery.
Competitor monitoring.
Competing organisations use evaluator reports to monitor their competitors i.e. how their sales and service standards rate against their own.
Underage ID checks.
Companies need to be certain their employees are actively asking young customers; purchasing age restricted products for ID. Licensees can face a 6 month jail sentence or a £20,000 fine if they fail to ask anyone who looks under-18 for ID under the Government's mandatory code on alcohol retailing.
Overall, the secret shoppers evaluate whether or not employees are doing and saying, what they've been trained to do and say. Having systems in place to test and measure these standards, enables the company to be in control. As the saying goes ‘what gets measured, gets done'.
Author, Mark Logan has been involved with Mystery Shopping since 1993, and is considered a leading authority on the subject. Visit his web site for more information: www.mysterycustomerevaluations.com
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